The implementation of stories on the Zenden website has made the homepage more "alive" and closer to the interface of social networks, making it more understandable to users.
Thanks to stories, we have systematized the video content on the site by dividing it by brands. Users can get acquainted with the products in a lifestyle format, see how a particular shoe model fits on the foot, and matches with different looks. In terms of metrics, the introduction of stories has increased the time spent on the site, conversion rates, and the number of orders.
Ekaterina Tsukanova
Head of Internet Marketing and SMM Department | Zenden